Textgefährte Lektorat und Text
Types of processed data
– inventory data (e.g., person master data, name or address).
– contact information (e.g., e-mail, phone numbers).
– content data (e.g., text input, photographs, videos).
– usage data (e.g., websites visited, interest in content, access times).
– meta/communication data (e.g., device information, IP addresses).
Categories of affected persons
Visitors and users of the online service (hereinafter we refer to the affected persons as “users”).
Purpose of processing
– Provision of online services, their functions and content
– Answering contact requests and communicating with users
– Safety measures
– Reach Measurement / Marketing
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter the “data subject”); a natural person is considered as identifiable if they can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (e.g. cookie) or to one or more special features that express the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
“Processing” means any process performed with or without the aid of automated procedures or any such process associated with personal data. This is a broad term and includes virtually every handling of data.
“Pseudonymization” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data is not assigned to an identified or identifiable natural person.
“Profiling” means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to job performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or relocation of that natural person.
“Responsible person” means the natural or legal person, public authority, institution or other body that decides, alone or in concert with others, on the purposes and means of processing personal data.
“Processor” means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the responsible person.
Relevant legal bases
In accordance with Art. 13 GDPR, we inform you about the legal bases of our data processing. The following applies to users within the scope of the General Data Protection Regulation (GDPR), i.e. the EU and the EEC, unless the legal basis in the data protection declaration is mentioned:
The legal basis for obtaining consent is Article 6 par. 1 lit. a and Art. 7 GDPR;
The legal basis for the processing in the course of the fulfillment of our services and the execution of contractual measures as well as the answer to inquiries is Art. 6 par. 1 lit. b GDPR;
The legal basis for processing for the purpose of fulfilling our legal obligations is Art. 6 par. 1 lit. c GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 par. 1 lit. d GDPR provides a legal basis.
The legal basis for the processing required to carry out a task in the public interest or in the exercise of official authority which has been delegated to the controller is Article 6 par. 1 lit. e GDPR.
The legal basis for processing in order to safeguard our legitimate interests is Article 6 par. 1 lit. f GDPR.
The processing of data for purposes other than those for which they have been collected is governed by the provisions of Article 6 par. 4 GDPR.
The processing of special categories of data (according to Art. 9 par. 1 GDPR) is governed by the provisions of Art. 9 par. 2 GDPR.
We will take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing and the different likelihoods and severity of the risk to the rights and freedoms of individuals to ensure a level of protection appropriate to the risk.
Measures include in particular ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and separation. We have also set up procedures to ensure the fulfillment of data subject rights, data deletion and reaction to data vulnerability. Furthermore, we consider the protection of personal data already in the development or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings.
Collaboration with order processors, persons jointly responsible and third parties
If, in the course of our processing, we disclose data to other persons and companies (order processors, persons jointly responsible or third parties), transmit them to them or otherwise grant them access to the data, this will only be done on the basis of a legal permission (e.g. if the data is transmitted to third parties, such as to payment service providers, to fulfill the contract), if users have consented, if there exists a legal obligation to do so, or on the basis of our legitimate interests (e.g. the use of agents, web hosts, etc.).
Insofar as we disclose data to other companies in our corporate group, transmit them or otherwise grant access to them, this is done in particular for administrative purposes as a legitimate interest and, moreover, on a basis that complies with legal requirements.
Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation), or if this happens in the context of the use of third party services, or in the context of disclosure or transfer of data to other persons or companies, this will only happen if it is to fulfill our (pre)contractual obligations, or on the basis of your consent, or on the basis of a legal obligation, or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or let process the data in a third country only in the presence of legal prerequisites. This means that the processing is e.g. based on specific guarantees, such as an officially recognized level of data protection equivalent to the EU (for example, the US “Privacy Shield”) or compliance with officially recognized specific contractual obligations.
Rights of data subjects
You have the right to request confirmation as to whether the data in question is being processed and to inquiries about this data as well as further information and a copy of the data in accordance with legal requirements.
You have the right, in accordance with the statutory provisions, to request the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with the statutory provisions, you have the right to demand that the relevant data be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with the statutory provisions.
You have the right to request that the data relating to you that you provided to us be obtained by you in accordance with legal requirements and to request their transmission to other persons responsible.
You also have the right, in accordance with the statutory provisions, to submit a complaint to the appropriate regulatory body.
You have the right to withdraw granted consent with effect for the future.
Right of Objection
You may object to the future processing of your data in accordance with the statutory provisions at any time. The objection may in particular be made against processing for direct marketing purposes.
Cookies and right to object concerning direct mail
“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie serves primarily to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online service. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie are saved for example the contents of a shopping cart in an online store or a login status. The term “permanent” or “persistent” refers to cookies that remain stored even after the browser has been closed. Thus, for example the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for reach measurement or marketing purposes. A “third-party cookie” refers to cookies that are offered by providers other than the person who manages the online service (otherwise, if it is only their cookies, this is called “first-party cookies”).
If users do not want cookies stored on their computer, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The rejection of cookies can lead to functional restrictions of this online service.
Deletion of data
If the data is not deleted because it is required for other and legitimate purposes, its processing will be restricted. That means the data is blocked and not processed for other purposes. This applies for example to data that must be kept for commercial or tax reasons.
In addition, we process
– contract data (e.g., subject, duration, customer category).
– Payment data (e.g., bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research.
Order processing in the online shop and customer account
We process the data of our customers as part of the ordering process in our online shop to allow them to select and order the selected products and services, as well as enable their payment and delivery, or execution.
The processed data includes inventory data, communication data, contract data, payment data and persons affected by the processing include our customers, prospects and other business partners. Processing is for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer service. Here we use session cookies for the storage of the shopping cart contents and permanent cookies for the storage of the login status.
Users can optionally create a user account through which they are able to view their orders. As part of the registration, the necessary mandatory information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with respect to the user account, unless their retention is necessary based on commercial or tax law. Information in the customer’s account remains until its deletion with subsequent archiving in the case of a legal obligation or our legitimate interests (for example, in the case of litigation). It is the responsibility of the users to secure their data upon termination prior to the end of the contract.
As part of the registration and subsequent logins and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s, in protection against misuse and other unauthorized use. A transfer of this data to third parties does not take place, unless it is necessary for the pursuit of our legal claims as a legitimate interest or there is a legal obligation to do so.
The deletion takes place after expiration of legal warranty and other contractual rights or obligations (for example, payment entitlements or performance obligations from contracts with customers), whereby the necessity of keeping the data is checked every three years; in the case of storage due to legal archiving obligations, the deletion takes place after its expiration.
External payment service providers
As part of the fulfillment of contracts, we use the payment service providers on the basis of Art. 6 par. 1 lit. b. GDPR. Additionally, we use external payment service providers on the basis of our legitimate interests according to Art. 6 par. 1 lit. f. GDPR in order to offer our users effective and secure payment options.
For the payment transactions, the terms and conditions and the privacy notices of the respective payment service providers, which are available on their respective websites or transaction applications, apply. We also refer to these for further information and assertion of rights of withdrawal, information and other rights of the affected subject.
Hosting and e-mailing
The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mailing, security, and technical maintenance services which we use to operate this online service.
Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online service on the basis of our legitimate interests in an efficient and secure provision of this online service according to Art. 6 par. 1 lit. f GDPR i.V.m. Art. 28 GDPR (conclusion of order-processing contract).
Collection of access data and log files
We, or our hosting provider, collect on the basis of our legitimate interests in terms of Art. 6 par. 1 lit. f. GDPR data on every access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of 7 days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.
Jetpack (WordPress Stats)
Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online service according to Art. 6 (1) lit. GDPR) we use the plugin Jetpack (here the subfunction “WordPress Stats”), which integrates a Visitor Access Statistical Evaluation Tool and Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies”, text files that are stored on your computer and that allow an analysis of your use of the website.